About Found Fur Ever
Found Fur Ever exists for one reason: to help lost pets get home fast — with honesty, kindness, and zero fear tactics.
What we stand for
Compassion First
We believe in supporting pet owners, not scaring them. You'll never see "your pet could disappear any minute" tactics here. We educate, we empower, and we reassure.
Radical Transparency
Our pricing is clear, our subscriptions are honest, and our features are openly explained. No dark patterns, no misleading promises.
Practical Innovation
We build tech that actually solves problems — QR FurTags™, smart profiles, instant notifications, and tools that help the right person find your pet as fast as possible.
Why we started Found Fur Ever
The Problem
Friends and family struggled with confusing pet tag services — rising prices, forced subscriptions, and fear-driven marketing.
The Idea
We knew there had to be a better way. Something honest, simple, and designed with pet owners in mind.
The Solution
Found Fur Ever was created to bring honesty, clarity, and compassion to pet safety. No tricks, just trust.
How we're different
Built on trust, not fear. Here's what makes us stand out.
No Fear-Based Marketing
We don't use scare tactics to convince you to sign up or upgrade. Our platform is built on trust.
Transparent, Fair Pricing
What you see is what you pay. No hidden tiers, no unexpected renewals.
Hooman-First Support
We're a small UK tech company and we speak to customers like real people.
What we'll never do
Scare you into paying
No fear-based marketing. No "your pet could disappear" guilt trips.
Lock you into subscriptions
Clear pricing, no hidden tiers, no confusing auto-renewals.
Put profit before pets
Your pet's safety is our priority. Always has been, always will be.
Found Fur Ever is built on respect — for pets, owners, and your trust in us.
A small team with a big mission
Designed & built in the UK
We're an independent UK tech company — not backed by venture capital, not chasing endless growth. Just a small team building something we believe in.
Independent & self-funded
Independent, not VC-funded — so we answer to our customers, not shareholders.
Shaped by real feedback
Every feature comes from actual pet owners. We listen, we learn, we build.
Privacy by design
Your data is yours. We don't sell or share it. We believe privacy isn't a feature — it's a right.
Found Fur Ever is a trading name of HiveFlock Technology Ltd